Dec 9, 2024
Top 20 Must-Have AI Tools for Advertising Agencies
Supercharge Campaigns and Streamline Workflows with These Must-Have AI Tools
Agencies are under constant pressure to deliver eye-catching campaigns, often with tight timelines and budget constraints. Yet, efficiency and creativity are non-negotiable. Advertising agencies must deliver compelling campaigns faster, smarter, and at scale - all while keeping up with trends and client expectations. Enter the power of AI tools, From automating repetitive tasks to delivering personalized content at scale, these tools are revolutionizing everything from ad copywriting to video production.
Whether you’re conceptualizing a high-impact TV commercial or crafting personalized digital ads, these tools will transform how your agency operates.
Let’s dive into the top 20 AI tools every advertising agency should know about in 2024.
1. FastTrackr: AI-Powered Executive Assistant for Advertising Pros
Best for: Time management, email drafting, and voice-to-text transcriptions within WhatsApp.
FastTrackr turns WhatsApp/iMessage into your AI Executive Assistant. Unlike other AI tools, it doesn’t require new apps or logins.
Key Features:
Email Drafting: Write, format, and send personalized emails directly from WhatsApp with just a few taps.
Meeting Scheduling: Similar to Calendly, share booking links or manage your calendar to avoid back-and-forth scheduling.
Voice Transcription: Turn voice notes into clean, formatted text, perfect for brainstorming on the go.
Multi-Account Email Management: Link multiple email accounts and handle them in one interface.
Why Advertising Agencies Love FastTrackr:
Advertising executives juggling creative pitches, client meetings, and deadlines can rely on FastTrackr to manage repetitive tasks. Plus, creating emails, scheduling meetings, doing quick research, and taking notes right inside iMessage and WhatsApp saves a lot of time.
Pricing: Starts at $10/month (Starter plan).
2. Ideogram: The AI Image Generator for Advertisers
Best for: Visual content creation with legible text for banners, logos, and social media ads.
Visuals are the heart of advertising, and Ideogram excels at creating vivid, engaging images - complete with accurate text, something other AI tools often fail to achieve.
Key Features:
Magic Prompts: Refines your description for optimal image generation.
Text Integration: Generates images with precise, legible text - ideal for ad creatives like billboards and social media banners.
Diverse Styles: Choose from photorealistic, 3D, design, or anime styles to suit your campaign.
Remix and Extend: Modify and expand existing images to align with evolving creative briefs.
Why Advertising Agencies Love Ideogram:
From creating ad visuals to designing storyboards, Ideogram is a boon for art directors and designers. It simplifies experimentation, allowing teams to quickly test concepts before finalizing designs.
Pricing: Free for up to five images/day. Paid plans start at $7/month.
3. Synthesia.io: AI Video Creation Without a Camera
Best for: Producing high-quality videos featuring AI avatars for campaigns.
Advertising thrives on video storytelling, and Synthesia eliminates the need for expensive production crews. Simply type your script, and Synthesia’s AI avatars will deliver it convincingly.
Key Features:
Custom AI Avatars: Create tailored avatars representing diverse demographics.
Multilingual Videos: Generate content in over 140 languages for global campaigns.
Rapid Prototyping: Test multiple versions of your video for A/B testing.
Why Advertising Agencies Love Synthesia:
Use it to create explainer videos, dynamic pitches, or global campaign variants quickly. It’s a budget-friendly alternative to traditional production.
Pricing: Starts at $29/month (Starter plan).
4. Jasper: The AI Writing Assistant for Compelling Copy
Best for: Crafting ad copy, slogans, and client presentations.
Copywriting is central to advertising, and Jasper helps you nail the tone, style, and creativity required for impactful messaging.
Key Features:
Ad Copy Variations: Generate multiple versions of a single concept to test different hooks.
Brand Voice Training: Customize Jasper to match your agency’s tone.
Content Templates: Use pre-designed templates for landing pages, email headers, or slogans.
Why Advertising Agencies Love Jasper:
Its ability to create diverse, high-quality ad copy makes brainstorming more efficient, freeing up writers for strategic thinking.
Pricing: Starts at $39/month.
5. Potion: Personalized Video Outreach
Best for: Personalized client pitches and video campaigns.
In an era of personalized advertising, Potion transforms outreach by enabling agencies to create AI-personalized videos that resonate with audiences.
Key Features:
Video Automation: Generate bulk personalized videos using CRM data.
Seamless CRM Integration: Sync with existing tools for smooth workflows.
Engagement Metrics: Track audience interactions to refine campaigns.
Why Advertising Agencies Love Potion:
It’s perfect for pitching clients or creating custom video ads that feel personal, building stronger connections and higher engagement rates.
Pricing: Plans start at $99/month.
6. Notion: Centralized Knowledge Hub
Best for: Organizing campaigns, creative briefs, and project timelines.
Notion acts as a digital brain for your agency, helping you organize everything from campaign roadmaps to client presentations in one place.
Key Features:
Real-Time Collaboration: Work on pitches and briefs collaboratively.
AI Search: Quickly locate past campaign data or inspiration.
Automation Tools: Streamline workflows, from setting deadlines to content approvals.
Why Advertising Agencies Love Notion:
It’s an excellent tool for managing cross-functional teams and keeping all campaign assets in one accessible location.
Pricing: Free for basic features; paid plans start at $8/month.
7. Semrush: Advertising Analytics Mastermind
Best for: Competitive analysis and campaign tracking.
Data-driven campaigns perform better, and Semrush offers the insights needed to refine and outperform.
Key Features:
PPC Analysis: Track ad performance across search engines.
Competitor Tracking: Monitor rivals’ ad strategies to stay ahead.
Market Insights: Gain a deeper understanding of your target demographics.
Why Advertising Agencies Love Semrush:
It’s invaluable for refining ad spend and maximizing campaign efficiency.
Pricing: Paid plans start at $129.95/month.
8. Adobe Firefly: The Designer’s AI Ally
Best for: Advanced image editing and creating ad visuals.
Adobe’s AI suite, Firefly, brings creative possibilities to life with tools tailored for designers in advertising agencies.
Key Features:
Custom Image Editing: Modify visuals to match precise campaign requirements.
AI Effects: Add textures, lighting, or angles for cinematic quality.
Text-to-Image Integration: Create unique visuals from simple descriptions.
Why Advertising Agencies Love Firefly:
Perfect for detailed campaigns where visuals make or break the concept.
Pricing: Included in Adobe Creative Cloud subscriptions.
9. Grammarly: Polishing Your Copy with Precision
Best for: Refining ad copy, ensuring grammatical accuracy, and tailoring tone.
In the world of advertising, clarity and tone are critical. Grammarly ensures that your agency’s ad copy, whether for print, digital, or broadcast, is polished to perfection.
Key Features:
Grammar and Punctuation Checks: Corrects typos and punctuation errors across all your documents.
Tone Adjustments: Tailor your writing to suit your audience - be it professional, friendly, or persuasive.
Clarity Improvements: Suggestions to help simplify and clarify complex sentences.
Why Advertising Agencies Love Grammarly:
Grammarly ensures that every piece of copy - be it for a catchy ad slogan or a long-form print ad - is grammatically impeccable and resonates with the intended audience.
Pricing: Free version available. Premium plans start at $12.50/user/month.
10. Surfer SEO: Content Optimization for Advertising Campaigns
Best for: Optimizing website content for organic reach in SEO campaigns.
When creating digital ads, Surfer SEO helps you refine content to align with SEO best practices, making sure your ads and landing pages perform well across search engines.
Key Features:
Content Optimization: Analyze your content and optimize it to target specific keywords effectively.
SERP Analysis: Track keyword rankings and analyze competitors’ organic performance.
On-Page SEO Audits: Evaluate landing pages for technical SEO improvements.
Why Advertising Agencies Love Surfer SEO:
In today’s digital-first world, ads and landing pages need to be optimized for both paid media and organic search. Surfer SEO’s tools ensure that all content is SEO-friendly, helping ads and campaigns reach more people.
Pricing: Plans start at $89/month.
11. Descript: AI-Powered Video Editing for Ads
Best for: Editing video ads using AI-driven transcription and editing features.
Creating video content quickly is crucial for ad campaigns. Descript offers AI-powered tools that transform the video editing process, enabling faster turnaround times for campaigns.
Key Features:
Text-Based Video Editing: Edit videos by modifying the text transcript rather than using a traditional timeline.
Overdub Feature: Correct audio mistakes or re-record with your voice, or a synthesized version.
Filler Word Removal: Automatically removes “umms” and “ahs” for cleaner audio.
Why Advertising Agencies Love Descript:
Descript makes video production accessible to all, regardless of technical expertise. You can create polished, professional videos for ads, social media, or client pitches in a fraction of the time.
Pricing: Free for limited features, paid plans start at $12/month.
12. Fireflies.ai: AI Notetaker for Efficient Meetings
Best for: Capturing meeting notes, action items, and post-meeting follow-ups.
Fireflies.ai acts as a virtual assistant that transcribes and summarizes meetings in real-time, saving your team the hassle of manual note-taking during brainstorming or strategy sessions.
Key Features:
Automated Transcription: Transcribe meetings across platforms (Zoom, Google Meet, etc.).
Action Item Identification: Highlights key decisions and assigns tasks to team members automatically.
Searchable Database: Access meeting notes and summaries across all campaigns for future reference.
Why Advertising Agencies Love Fireflies.ai:
Fireflies.ai helps agencies stay on top of action items after meetings, ensuring no details are overlooked during the brainstorming process. It’s particularly useful for teams working on tight timelines.
Pricing: Free for basic features, paid plans start at $10/user/month.
13. Zapier: Automating Workflows Across Tools
Best for: Connecting multiple platforms to automate routine tasks.
With so many tools involved in advertising - from design platforms to CRM systems - Zapier helps you connect everything, streamlining your workflows.
Key Features:
Multi-App Workflows: Automate repetitive tasks by linking different platforms (e.g., sending emails from a CRM or creating design assets in Canva automatically).
No-Code Automation: Simple, intuitive interface for setting up workflows without needing technical expertise.
Pre-Built “Zaps”: Access pre-configured integrations to save time.
Why Advertising Agencies Love Zapier:
Zapier eliminates manual work and ensures your team’s tools work together seamlessly, helping agencies save valuable time, especially when handling large-scale campaigns.
Pricing: Free plan available, paid plans start at $19/month.
14. Potion: AI Video Personalization for Client Outreach
Best for: Crafting personalized video outreach for clients or prospects.
Potion allows your agency to create highly personalized video content at scale, which is perfect for client pitches or advertising outreach efforts.
Key Features:
Personalized Video Creation: Upload client or prospect data to generate videos with their name, company, or other custom details.
CRM Integration: Sync with your CRM for easy and scalable video outreach.
Video Analytics: Track engagement and refine video content for better results.
Why Advertising Agencies Love Potion:
Potion offers an innovative way to deliver ad campaigns or client pitches, adding a personal touch to video outreach that leads to higher engagement rates.
Pricing: Plans start at $99/month.
15. Acrolinx: Ensuring Consistent Brand Voice Across All Content
Best for: Maintaining brand voice consistency in ad copy and messaging.
For agencies managing multiple accounts and creatives, Acrolinx ensures that your messaging remains consistent, clear, and on-brand across all content.
Key Features:
Style Guide Enforcement: Monitors all content against your brand’s tone, style, and terminology.
Grammar and Clarity Checks: Flags inconsistencies in language and ensures the content is easy to understand.
Multilingual Support: Adapt your content to multiple languages while maintaining consistency.
Why Advertising Agencies Love Acrolinx:
Acrolinx acts as a brand guardian, ensuring every piece of ad copy matches your client’s tone and voice across different platforms, be it print, digital, or social media.
Pricing: Custom quotes based on needs.
16. Ideogram: Text-to-Image AI for Stunning Campaign Visuals
Best for: Generating high-quality images for ads with accurate text integration.
When visual content is your most important asset, Ideogram is a game-changer. It generates crisp, vivid images complete with legible text for advertisements.
Key Features:
Legible Text within Images: Unlike many AI tools, Ideogram excels at generating clear, readable text within images.
Style Variety: Choose from multiple art styles (photorealistic, 3D, and more) to match the tone of your campaign.
Refinement Options: Let the AI refine your prompts or modify images with ease.
Why Advertising Agencies Love Ideogram:
It’s the perfect solution for creating creative, high-quality ad visuals - whether for digital or print - with the added benefit of precise text handling.
Pricing: Free for up to 5 credits/day, paid plans start at $7/month.
17. FeedHive: AI-Powered Social Media Management
Best for: Scheduling and automating social media content across multiple platforms.
Managing social media for clients is a daily challenge. FeedHive simplifies the process, helping agencies automate social media posts while generating engaging content.
Key Features:
AI Content Creation: Generate engaging posts, captions, and video ideas.
Multi-Platform Scheduling: Post to platforms like Instagram, LinkedIn, Twitter, Facebook, and more.
Unified Inbox: Manage all your social media messages and comments in one place.
Why Advertising Agencies Love FeedHive:
FeedHive takes the headache out of social media management, freeing up time for strategy while ensuring consistent and engaging content across all channels.
Pricing: Plans start at $19/month.
18. HeyGen: AI-Powered Video Creation and Translation for Ads
Best for: Personalized video content, product explainers, and multilingual video localization.
In today’s fast-paced advertising world, content needs to be personalized, relevant, and easily adaptable across markets. HeyGen allows you to create professional, studio-quality videos using AI avatars, without the need for cameras, a crew, or complicated editing software. This makes it ideal for ad agencies looking to scale their video content creation quickly, especially in multiple languages.
Key Features:
Create Custom AI Avatars: Use your own webcam to create a digital version of yourself or choose from a library of avatars to represent your brand.
AI-Generated Video Translation: Update existing videos in 175 languages, making it easier to localize campaigns and expand global reach without reshoots.
Interactive Video Capabilities: Engage with your audience using live avatars that can respond to queries, creating a more immersive experience.
Personalized Video Outreach: Send individualized videos and branded landing pages directly to your CRM contacts, enhancing conversion rates.
Why Advertising Agencies Love HeyGen:
HeyGen's ability to create videos at scale, in multiple languages, with little to no human involvement, allows agencies to streamline the production process and reduce costs. The tool also empowers agencies to produce tailored video content for different customer segments, making it ideal for targeted ad campaigns across various platforms. Whether it’s a product explainer or a personalized marketing video, HeyGen delivers impactful content in record time.
Pricing:
Free Plan includes 3 videos/month (up to 3 minutes, 720p export), thereafter paid plans start from $24/month.
19. ChatGPT: The Ultimate AI Assistant for Ad Copywriting
Best for: Generating creative ideas, writing ad copy, and refining messages.
As the digital landscape shifts, ChatGPT remains a powerful tool for brainstorming ideas, crafting copy, and refining advertising messages.
Key Features:
Ad Copywriting: Generate ad copy, email templates, and campaign ideas.
Creative Brainstorming: Provide creative prompts to generate new concepts.
Content Personalization: Tailor messaging for specific audiences or demographics.
Why Advertising Agencies Love ChatGPT:
ChatGPT’s versatility makes it an invaluable tool for creative teams, whether they’re brainstorming ideas or crafting the perfect tagline for an ad campaign.
Pricing: Free for basic features, paid plans start at $20/month.
20. GitHub Copilot: AI Assistance for Web Development in Ads
Best for: Coding tasks and website design automation.
For advertising agencies with a development team, GitHub Copilot accelerates coding tasks, making it easier to design landing pages or custom ad tech.
Key Features:
Code Suggestions: Generate code snippets based on project context.
Multi-Language Support: Works with various programming languages like Python and JavaScript.
Natural Language Understanding: Describe what you want to achieve, and Copilot provides code suggestions.
Why Advertising Agencies Love GitHub Copilot:
Copilot helps developers streamline coding for ad-related web projects, allowing faster deployment of custom ad tech.
Pricing: Free for basic use, paid plans start at $10/month.
Conclusion: The Future of Advertising is AI-Driven
The advertising industry is no longer just about creative ideas; it’s about executing those ideas faster, smarter, and with pinpoint accuracy. Thanks to AI, advertising agencies now have a robust suite of tools that not only enhance productivity but also enable unprecedented levels of creative expression. From FastTrackr’s seamless integration into WhatsApp & iMessage for scheduling meetings, taking notes, and sending emails to Ideogram’s ability to generate high-quality visuals with legible text, the power of AI is at your fingertips, ready to reshape the way you work.
For agencies looking to stay competitive in an increasingly crowded market, these 20 AI tools offer more than just a competitive edge—they provide the foundation for a smarter, more efficient future. By embracing these innovations, agencies can unlock new levels of creativity and productivity, ensuring they remain at the forefront of an industry that’s evolving at breakneck speed.
So, if you haven’t already started integrating AI into your agency’s workflow, the time is now. The future of advertising is here—and it’s powered by AI.
